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Experience
Jan 2009 – present
Eric Gall Interactive Advertising Toronto, ON
Toronto, ON
Chief Creative & Operating Officer/writer
Also: New Business Guru, Bookkeeper, Receptionist, Chauffeur, Caterer, Guppy Wrangler, etc.
Notable campaigns:
Have started Facebook Group: "This Recession is OVER!" (see note below under Interests> Social Media Marketing)
May 2007 – Jan 2009
Publicis Modem Toronto, ON
Senior Writer / Creative Lead on:
PayPal, Grand & Toy, CIBC, Rogers, and HP.
- Concepted, wrote and co-directed campaigns with Senior AD co-creative lead and/or with team members
- Client facing role: responsible for nurturing relationships with clients, presenting work on behalf of self and team members
- Oversaw a team of 2 writers, 2+art directors, 4+developers
- mentored junior members of staff
Notable campaigns:
Rogers Mobile Internet Stick Microsite: Co-concepted, wrote site, wrote, directed and STARRED in site's intro Video
Grand & Toy 2008 print awareness campaign
Grand & Toy Tech Advisor Website (including doing Voice Over for site intro)
Grand & Toy Empower Landing Page
Publicis Modem "First in Digital" campaign online video "trailer", key part of the campaign which helped win the Rogers Interactive business for the agency.
DEC 2006 – APR 2007
Eric Gall Interactive Advertising Toronto, ON
Projects and campaigns included:
Mitsubishi Motors (Lancer, Outlander DM) for Proximity BBDO;
Franklin Templeton (Print ads) for Tattoo Direct and Interactive
Chase Paymentech (Tim Hortons Launch) for AMW Direct;
Astral Media TMN, Rexall (DM campaigns) for Cat Creative/FLU!D;
Small Business Finance Centre (DM, email campaigns) for Coristine Associates
EMT Web site and print brochure for eMarketing Technologies
2000-2006
Draft Canada Toronto, ON
Group Creative Director on:
HP, OLG (Gaming and Bingo Loyalty), FedEx, ING DIRECT, Canadian
Management Centre, MCI/Verizon, The Sony store, Pfizer (Allergy and
Smoking Cessation brands) Toronto Star, HSBC USA, American
Express, RBC Action Direct, DeVry, Assante Wealth Management, Audi
USA, Xplornet (Satellite ISP), Astra Zeneca (Corporate)
- Concepted, wrote, co-directed and presented campaigns with other Group Creative Directors, also partnered with less senior team members
- Oversaw a team of 1 writer, 2 art directors
- mentored junior members of staff
Notable campaign:
HSBC USA 2003/4 online banner campaign
1995-2000
Grey Canada/Grey Direct Toronto, ON
Group Creative Head/Associate Creative Director on:
The White Ribbon Campaign, Sprint Canada (The MOST for Business),
3M, P&G, ButterBall, E*TRADE, Liberty Health (Flexcare), Deloitte &
Touche, AGF (Best Direct Insurance), SmithKlineBeecham (Contact C),
Canadian Tire Acceptance Limited (Options MasterCard).
- Concepted, wrote, co-directed and presented campaigns with Group CD partner,
- assisted Co-Creative Directors with administrative duties
- mentoring junior members of staff
- responsible for presenting work, nurturing relationships with clients
Notable campaign:
My 1998 White Ribbon TV Spot featured on CITY-TV Media Television, also put Grey on Bessie reel for the first time in 8 years.
1992-1995
BBDO Response Toronto, ON
Senior Writer on:
• Chrysler, CP Hotels, Bell Canada, FedEx, Leon's, Columbia House.
Notable campaign:
Helping the Managing Director rebuild, re-brand (as "BBDO Response") and revitalize the agency's fledgling "DM" department into a respected, award-winning multi-media "DR" going concern... now know as PROXIMITY.
Education
Queen's University Kingston, ON
B.A. Hons., English Literature
Awards include:
RSVP (Merit): OLGC Winner's Circle "Happy Birthday" Campaign
Mobius Gold The White Ribbon Campaign "Why?
Bessie (Finalist) The White Ribbon Campaign "Why?"
RSVP (Silver): The White Ribbon Campaign
Mobius (Cert.) Simple Alternative (radio) "Betty" "Sisters" "Planners"
RSVP (Best of Show + Gold): dm Sprint Canada "The MOST Online"
Mobius (Cert.) Liberty Health (radio) "Like Me" "So There" "Upstanding"
RSVP (Silver): Liberty Health "Like Me" "So There" "Upstanding"
CCAMMA (Silver): FedEx "Popular" TV :30 (Cantonese!)
Marketing (Gold): "Entrée Gold" CP Hotels DM Single
Interests
Music (myspace.com/ericgallsongs),
Visit my myspace page to hear a sampling of rough demos of songs and soundtracks.
Film/video (Youtube.com/ericg159)
Recently completed the 5-day Doc Challenge... created a 7 minute film entitled "Hope is a Whistle" the story of a severely developmentally delayed girl and the progress she's making as she learns to communicate via music therapy.
Comedy (Second City – Improv Levels A-E),
Books (I belong the The Wheatsheaf Literary Society (www.seedickread.com),
Social Media Marketing
Lately I've become fascinated with the potential of this emerging phenomenon and as a result I have started Facebook Group: "This Recession is OVER!"
What if they gave a recession and nobody came?
The idea is to harness the power of social media marketing to end the recession. Ok, it's a pretty daunting (impossible?) goal, but if all we manage to do is counter the relentless "if it bleeds (jobs and red ink) it leads" negativity/self fulfilling prophecy in the media, then surely that's got to help! Call it a social experiment or whatever, I'd like to see what we can achieve. So far, a few weeks in, numbers are in the three figures. It's an open group, so please join, spread the word and help us "Dump the Slump™!"
Follow me on TWITTER:
@ericgallwords
Trivia
Started my working life as a Wine Salesman in Tokyo, Japan.